Question

A busy downtown hotel is distributing questionnaires to past visitors in order to develop ideas about how to improve its conference facilities and services. The hotel is
a. collecting primary data.
b. collecting internal secondary data.
c. collecting external secondary data.
d. performing a sensitivity analysis.
e. using neuromarketing.

Answer 1

Answer:

The correct option is A. The hotel is collecting primary data.

Explanation:

Primary data can be defined as a kind of data that is collected from original resources rather than from articles or past researches. The easiest ways through which primary data can be collected is by surveys, interviews, questionnaires etc.

Based on the results from the primary data, results or conclusions can be drawn. For example, in the above question, the hotel is distributing questionnaires which is a source of primary data. Based on the results from these questionnaires, conclusions will be drawn and decisions will be made to improve the conference facilities and services.