Question

While almost everyone purchases toothpaste, not everyone buys the same toothpaste. Even a single brand can have several variants to appeal to different customer needs. For example, Procter and Gamble's Crest 3D White is for those seeking brighter white teeth, Crest Pro-Health provides protection against plaque bacteria, and Crest Sensitivity is for those with sensitive teeth. Clearly, P&G is taking a(n) ______ approach with the Crest brand.

Answer 1

Answer:

Differentiated Marketing

Explanation:

Differentiated marketing: This is the combination of concentrated marketing and undifferentiated marketing. It refers to a marketing strategy with more than one target market.

Differentiated marketing can also be called MULTI-SEGMENT MARKETING. It is a marketing strategy which considers satisfying the needs of different consumers.

The objectives of differentiated marketing includes;

• The firm involved in differentiated marketing becomes recognised as a specialist.

• Market diversification.

• Maximization of sales.

P&G is taking a differentiated approach with the crest brand by producing several kinds of toothpaste to meet the needs of different customers.

Answer 2

Answer:

Differentiated marketing.

Explanation:

Differentiated marketing also known as multi segment marketing is a form of marketing used by businesses to appeal to two or more market segments.

In differentiated marketing, specific products manufactured by the company and unique marketing methods is assigned to each separate market segment.

Differentiated marketing helps to create a stronger brand loyalty among the customers, it also helps the business in creating a strong leadership status in the market.