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Kaylis [27]
3 years ago
5

While almost everyone purchases toothpaste, not everyone buys the same toothpaste. Even a single brand can have several variants

to appeal to different customer needs. For example, Procter and Gamble's Crest 3D White is for those seeking brighter white teeth, Crest Pro-Health provides protection against plaque bacteria, and Crest Sensitivity is for those with sensitive teeth. Clearly, P&G is taking a(n) ______ approach with the Crest brand.
Business
2 answers:
Softa [21]3 years ago
7 0

Answer:

Differentiated Marketing

Explanation:

Differentiated marketing: This is the combination of concentrated marketing and undifferentiated marketing. It refers to a marketing strategy with more than one target market.

Differentiated marketing can also be called MULTI-SEGMENT MARKETING. It is a marketing strategy which considers satisfying the needs of different consumers.

The objectives of differentiated marketing includes;

• The firm involved in differentiated marketing becomes recognised as a specialist.

• Market diversification.

• Maximization of sales.

P&G is taking a differentiated approach with the crest brand by producing several kinds of toothpaste to meet the needs of different customers.

brilliants [131]3 years ago
5 0

Answer:

Differentiated marketing.

Explanation:

Differentiated marketing also known as multi segment marketing is a form of marketing used by businesses to appeal to two or more market segments.

In differentiated marketing, specific products manufactured by the company and unique marketing methods is assigned to each separate market segment.

Differentiated marketing helps to create a stronger brand loyalty among the customers, it also helps the business in creating a strong leadership status in the market.

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What role do primary financial markets play in our economy? What role do secondary markets fill? Describe the relationship that
Bezzdna [24]

Answer:

What role do primary financial markets play in our economy?

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What role do secondary markets fill?

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Financial markets are the places where Financial Instruments are bought and sold by Financial Institutions.

Explanation:

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The key function of the primary market is to facilitate capital growth by enabling individuals to convert savings into investments. It facilitates companies to issue new stocks to raise money directly from households for business expansion or to meet financial obligations

What role do secondary markets fill?

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Financial markets are the places where Financial Instruments are bought and sold by Financial Institutions.

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