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Kaylis [27]
3 years ago
5

While almost everyone purchases toothpaste, not everyone buys the same toothpaste. Even a single brand can have several variants

to appeal to different customer needs. For example, Procter and Gamble's Crest 3D White is for those seeking brighter white teeth, Crest Pro-Health provides protection against plaque bacteria, and Crest Sensitivity is for those with sensitive teeth. Clearly, P&G is taking a(n) ______ approach with the Crest brand.
Business
2 answers:
Softa [21]3 years ago
7 0

Answer:

Differentiated Marketing

Explanation:

Differentiated marketing: This is the combination of concentrated marketing and undifferentiated marketing. It refers to a marketing strategy with more than one target market.

Differentiated marketing can also be called MULTI-SEGMENT MARKETING. It is a marketing strategy which considers satisfying the needs of different consumers.

The objectives of differentiated marketing includes;

• The firm involved in differentiated marketing becomes recognised as a specialist.

• Market diversification.

• Maximization of sales.

P&G is taking a differentiated approach with the crest brand by producing several kinds of toothpaste to meet the needs of different customers.

brilliants [131]3 years ago
5 0

Answer:

Differentiated marketing.

Explanation:

Differentiated marketing also known as multi segment marketing is a form of marketing used by businesses to appeal to two or more market segments.

In differentiated marketing, specific products manufactured by the company and unique marketing methods is assigned to each separate market segment.

Differentiated marketing helps to create a stronger brand loyalty among the customers, it also helps the business in creating a strong leadership status in the market.

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Luthan Company uses a plantwide predetermined overhead rate of $23.20 per direct labor-hour. This predetermined rate was based o
Phantasy [73]

Answer:

Manufacturing overhead cost applied=  $280,720

Explanation:

Giving the following information:

Plantwide predetermined overhead rate of $23.20 per direct labor-hour.

Estimated $278,400 of total manufacturing overhead cost.

Estimated activity level of 12,000 direct labor-hours.

The company incurred actual total manufacturing overhead costs of $269,000 and 12,100 total direct labor-hours during the period.

Manufacturing overhead cost applied= actual direct labor hours* predetermined overhead rate

Manufacturing overhead cost applied= 12100* 23.20= $280,720

6 0
3 years ago
Fiscal policy is Question 20 options: the money supply policy that the Fed pursues to achieve particular economic goals. the spe
laiz [17]

Answer:

the spending and tax policy that the government pursues to achieve particular macroeconomic goals.

Explanation:

Fiscal policy in economics refers to the use of government expenditures (spending) and revenues (taxation) in order to influence macroeconomic conditions such as Aggregate Demand (AD), inflation, and employment within a country. Fiscal policy is in relation to the Keynesian macroeconomic theory by John Maynard Keynes.

A fiscal policy affects combined demand through changes in government policies, spending and taxation which eventually impacts employment and standard of living plus consumer spending and investment.

Fiscal policy typically includes the spending and tax policy that a government pursues in order to achieve particular macroeconomic goals such as price level, economic growth, Gross Domestic Product (GDP), inflation, unemployment and national income levels with respect to the central bank, demand or supply shocks, government policies, aggregate spending and savings.

According to the Keynesian theory, government spending or expenditures should be increased and taxes should be lowered when faced with a recession, in order to create employment and boost the buying power of consumers.

Generally, an economy will return to its original level of output (production) and price level when the short-run aggregate supply curve falls (decreases) and no changes in monetary and fiscal policies are implemented.

7 0
3 years ago
Perhaps the best method for estimating the market value of shareholders' equity is to: _____________
kupik [55]

Answer:

C.multiply number of shares outstanding by the price of each share

4 0
3 years ago
If the interest rate on a savings account is 0.01%, approximately how much money do you need to keep in this account for 1 year
konstantin123 [22]
If the interest rate on  a savings account is 0.01 % , the amount of money that you need to keep in 1 year to cover a single $ 9.99 below minimum balance fee is  : $ 100,000

0.01 % x $ 100,000 = $ 10

hope this helps
5 0
3 years ago
In a _____ organizational structure, personnel often report to both a functional manager and one or more project managers. matri
mart [117]

Answer: Matrix

Explanation:

The matrix organizational structure is one of the type of company structure that producing various types of products and the services by an organization and the reporting relations are get up according to the company matrix.

In this system the employees report both functional manager and as well as the project manager.

The main advantage of the organizational matrix is that it helps in create the large scale projects more efficiency by organizing the each functional structure in an organization effectively.

 Therefore, Matrix is the correct answer.

7 0
4 years ago
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