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Rasek [7]
3 years ago
9

Firms are likely to prefer selective distribution when intermediaries

Business
1 answer:
love history [14]3 years ago
7 0
<span>If the intermediary provides some type of extra support, and if they provide exclusivity for the product, the firm will likely pursue this avenue. Selective distribution holds that a company will use some, but not all, of the distributors as a way of getting their products to market, and in this case, finding intermediaries who will not provide competitors for the product is a smart way of maximizing profitability.</span>
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