Answer:
well they need to have good marketing to get poeples attention and making them want to invest in such thing
Answer: The consumer market segment that is described is the Usage-Rate Segmentation.
Explanation:
This type of consumer market segment is used to determine how much a buyer/consumer uses the product. This put the consumer into a particular category that is used by companies when deciding on their products.
The consumers/customers are put into categories such as the;
- heavy product users
- light product users
- non-users
- medium product users
Larger companies tend to market towards the heavy product users instead of the other 3 categories.
Answer:
The incremental benefit cost ratio is less than 1 therefore we must select site 1.
Explanation:
The incremental BCR can be determined using the following formula

8% , 10)
⇒ 
⇒
8%, 20)
⇒ 
⇒
= $203,704.42
Incremental initial investment = 203,704.42 - 149,029.49
= $ 54,674.93
Incremental benefits = 580,000 - 520,000 = 60,000
Incremental O&M = 75,000 - 80,000 = - $ 5000
Incremental Disbenefits = 140,000 - 90,000 =$ 50,000

All solving using the present worth method also incremental benefit cost ratio comes out to be 0.2743.
The incremental benefit cost ratio is less than 1 therefore we must select site 1.