Question

During the great recession, ashley's racing bikes lost a considerable amount of its business because customers could no longer afford the expensive models in her shop. she was very near bankruptcy. ashley began carrying a line of less expensive bikes to appeal to recreational bicyclists and families and also opened a repair service. ashley used a ________ strategy.

Answer 1

I would say this is a diversification strategy because she has "diversified" her product offerings and also offering new services.