Question

Joel wants to buy his best friend a home audio system for his birthday. He visits a few electronic stores and looks at different brands of audio systems and compares their prices. He finally purchases a wireless Bluetooth home audio system from a store that offers good quality within a reasonable price. In the context of product classifications, Joel's purchase falls under the category of _____.

Answer 1

Answer: Shopping products

Explanation:

A shopping product is a type of product which equires consumer research and the comparison of different brands. Shopping products are items that are less frequently bought by the consumer hence the consumer compare several available brands in the market.

Consumers need planning, time and efforts before a final decision is taken on whether to purchase the product or not.

For example, considering the audio system that Joel wants to buy, he analyzed available brands firstly in the market taking the price and quality into consideration after which a wireless bluetoth home audio system was chosen and paid for. Examples of shopping product are washers, fridge, television etc.