Expansion and growth, with new products and new markets, are the keys to Google’s aggressive approach to marketing strategy.
Explanation:
Google's business model is majorly based on advertising. It has the potential to generate revenue from both advertising sources and non-advertising sources.
In case of Aggressive Marketing, it involves active programs so that an organization can expand into new markets and accelerate new opportunities. In this kind of marketing strategy new product development is pursued and even additional market share can be obtained. The key for Google's expansion and its growth is the aggressive approach to marketing strategy.
A non-cooperative game is a game with competition between individual players, as opposed to cooperative games, and in which alliances can only operate if self-enforcing
