Question

Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: A. sales management communications. B. sales promotion communications. C. integrated promotional marketing. D. integrated marketing communications. E. integrated sales promotion.

Answer 1

Answer: D. integrated marketing communication.

Explanation: In integrated marketing communication, it blends the company promotion effort to convey messages that are complete and consistent is a goal to achieve.

Integrated marketing communication is a concept that make sure all forms of messages and communication are linked together. It involves Integrating all promotion tool so it all can work together.

Answer 2

Answer:

D

Explanation:

Integrated marketing promotion is a system where an organization systematically coordinate and link together the different channels of its communication to work in harmony and deliver a complete and consistent message.

The collective result of the different communication channels is always higher compared to each of the channels functioning on its own.

It has its benefit in increased profit , customers' loyalty , effective communication , long term relationship with customers , etc.