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Tems11 [23]
3 years ago
12

Scenario 15-8 Mega Media Cable TV is able to purchase an exclusive right to sell a premium sports channel in its market area. Le

t's assume that Mega Media pays $100,000 a year for the exclusive marketing rights to the sports channel. Since Mega Media has already installed cable to all of the homes in its market area, the marginal cost of delivering the sports channel to subscribers is zero. The manager of Mega Media needs to know what price to charge for the sports channel service to maximize her profit. Before setting price, she hires an economist to estimate demand for the sports channel. The economist discovers that there are two types of subscribers who value premium sporting channels. First are the 3,000 die-hard sports fans who will pay as much as $150 a year for the new channel. Second, the premium sports channel will appeal to 20,000 occasional sports viewers who will pay as much as $25 a year for a subscription to it. Refer to Scenario 15-8. How much profit will Mega Media Cable TV earn if it sets the price at $25
Business
1 answer:
iren [92.7K]3 years ago
8 0

Answer:

Net profit= 475000

Explanation:

Giving the following information:

Scenario 15-8 Mega Media Cable TV can purchase an exclusive right to sell a premium sports channel in its market area.

Fix cost= $100,000

Price= $25

Occasional sports viewers= 20000

Hardcore sport viewers= 3000

Revenues= 23000*25= $575000

Fix cost= (100000)

Net profit= 475000

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Answer:

$219,700

Explanation:

Operating activities: It includes those transactions which affect the working capital after net income. The increase in current assets and a decrease in current liabilities would be deducted whereas the decrease in current assets and an increase in current liabilities would be added.  

These changes in working capital would be adjusted. Moreover, the depreciation expense is added to the net income

The preparation of the Cash Flows from Operating Activities—Indirect Method is shown below:

Cash flow from Operating activities - Indirect method

Net income $184,850

Adjustment made:

Add : Depreciation expense $33,700

Add: Loss on the  disposal of plant assets $4,690

Less: Increase in accounts receivable -$15,150

Add: Increase in accounts payable $15,640

Less: Increase in prepaid expenses -$4,030

Total of Adjustments $34,850

Net Cash flow from Operating activities                $219,700

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