Question

When Proctor and Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a _____.a) product line contraction.b) quality modification.c) aesthetics modification.d) obsolescence factor.e) functional modification.

Answer 1

Answer: e) functional modification

Explanation:

When a product undergoes functional modification, it means that its makers are aiming to improve its effectiveness and safety amongst other things.

This is usually designed to make the product more appealing to the masses and to avoid running into regulatory problems.

The removal of potentially dangerous dyes and chemicals from the Tide detergent made the product safer so is a functional modification.