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Otrada [13]
3 years ago
12

When reactions to a small scale marketing effort are used to predict reactions in a larger​ area, the testing method​ is:The alt

ernative marketing program that emphasizes consumers passing along information about a product to other consumers​ is:
Business
1 answer:
Anton [14]3 years ago
8 0

Answer:

1. Test market

2. Buzz or Word of Mouth Marketing

Explanation:

1. Test market is made up of a particular group of people who are used in checking feasibility of a product before bringing it out to the larger or general market. They are used to check how the general market would perceive the product once release. It is used in measuring consumer's response to a new product before introducing it to the larger market.

2. Buzz marketing involves or rather refers to the situation whereby a satisfied consumer/customer passes along information pertaining to a particular product to another consumer/customer. It is a situation whereby a person recommends the use of a particular products to another customer. It involves using word of mouth marketing to works in one's favour.

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you are appointed to head a special project team with a two-week deadline. you need to be efficient and timely. which leadership
romanna [79]

A person should use a directing leadership style throughout the first two weeks of project preparation.

Direct leadership focuses more on duties than it does on manager-employee relationships. There is limited space for autonomy when managers use this leadership style since they tell staff what to perform and expect them to complete the task.

The manager directs the team's objectives when practicing directional leadership. Senior management can, for instance, offer coaching, define roles, remove barriers, and offer appreciation as necessary.

It's crucial to have leadership in your organization if you want to boost productivity and reach your objectives. Effective leaders make their objectives clear, inspire and direct their followers toward the organization's mission.

The query is unfinished. Please read on to learn more lacking information.

Click here to learn more about leading by example: brainly.com/question/25927714

#SPJ4

5 0
1 year ago
The following information is provided for Slickers, Inc. for year 2016: • Preferred stock, 5%, $20 par value, 1,500 shares issue
gayaneshka [121]

Answer:

The amount of dividends paid to common stockholders in 2016 is $4000

Explanation:

The cumulative preferred shares are the shares that accumulate dividends in case the dividends on these shares are not paid or paid partially in a year. The accumulated dividends will need to be paid first whenever the company declares dividends.

The amounts of dividends on preferred share for one year is,

Dividends - Preferred shares = 20 * 0.05 * 1500  =  $1500

Thus, the accumulated dividends on these preferred shares at start of 2016 is,

Accumulated dividends - Preferred shares = 1500 * 3 = $4500

The common shares holders are paid after the preferred share holders have been paid. This means that we will deduct the amount of accumulated dividends on preferred shares and the dividends for this year on preferred shares from the total dividends to calculate the amount to be paid to common share holders as dividends.

Common stock dividends =  10000 - (4500 + 1500)   = $4000

3 0
3 years ago
Research ________ are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research
zvonat [6]
<h2><u>Answer:</u></h2>

<em>Research </em>objectives<em> are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.</em>

<h2><u>Explanation:</u></h2>

<em>Marketing research serves marketing management by providing information which is relevant to decision-making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.</em>

4 0
1 year ago
Which of the following statements is correct about the connection between cost centers and revenue?
Mazyrski [523]

Answer:

B) Cost centers do not directly generate revenue from customers, but they may have an impact on revenue through customer satisfaction and overall quality.

Explanation:

Cost Centers are functions where costs are accumulated.

Cost centers do not generate revenue, but they do have impact on revenue since price determination lies on the cost if the company is to make profit.

Costs also determine the quality of the final product to customer and the satisfaction there-off - which are vital for driving revenue.

8 0
3 years ago
Castillo​ Corporation, a​ manufacturer, reports costs for the year as​ follows: Direct Materials Used $ 375 comma 000 Wages to L
Sav [38]

Answer:

Period cost is Office rentals and Indirect material used

Explanation:

The reason is that the office rentals are not associated with the production and has much more association with the time. The passage of time increases the rental cost which means it is a period cost. Likewise, the indirect material cost incurred is also not associated with the production and has more association with the period. Example includes the safety material used in the warehouse or cleaning material used in the accounting department or production department means that the expense is period related.

Total Period cost = $29,000 Office rentals + $320,000 Indirect material

Total Period cost = $349,000

8 0
3 years ago
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