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Otrada [13]
3 years ago
12

When reactions to a small scale marketing effort are used to predict reactions in a larger​ area, the testing method​ is:The alt

ernative marketing program that emphasizes consumers passing along information about a product to other consumers​ is:
Business
1 answer:
Anton [14]3 years ago
8 0

Answer:

1. Test market

2. Buzz or Word of Mouth Marketing

Explanation:

1. Test market is made up of a particular group of people who are used in checking feasibility of a product before bringing it out to the larger or general market. They are used to check how the general market would perceive the product once release. It is used in measuring consumer's response to a new product before introducing it to the larger market.

2. Buzz marketing involves or rather refers to the situation whereby a satisfied consumer/customer passes along information pertaining to a particular product to another consumer/customer. It is a situation whereby a person recommends the use of a particular products to another customer. It involves using word of mouth marketing to works in one's favour.

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Tatham Corporation produces a single product. The standard costs for one unit of its Clan product are as​ follows:
Alla [95]

Answer:

$3,500 Unfavorable

Explanation:

The computation of variable overhead efficiency variance for Clan for November Year 2 is shown below:-

Variable overhead efficiency variance

=  (Standard labor hours - actual labor hours) × (Standard variable overhead rate)

= (3,500 × 2 - 7,500) × $7

= (7,000 - 7,500) × $7

= $3,500 Unfavorable

Therefore for computing the Variable overhead efficiency variance we simply applied the above formula.

3 0
3 years ago
Say a certain manufacturing industry has 63.1 thousand jobs in 2008, but is expected to decline at an average annual rate of 1.7
ss7ja [257]

Answer:

so correct option is  b. -27%

Explanation:

given data

job manufacturing industry = 63.1 thousand

annual rate = 1.7 thousand

time period = 10 year

solution

the total loss of jobs over the 10 years will be:

total loss = 1.7 × 10

total loss = 17  thousand jobs

so that the percent change will be

percent change  =  \frac{-17}{63.1}\times100

percent change  =  -27 %

so correct option is  b. -27%

5 0
3 years ago
Read 2 more answers
An example of a tying arrangement is______ a. a restaurant offering both Pepsi and Coca-Cola products. b. a car manufacturer ins
ikadub [295]

Answer:

The correct answer is letter "B": A car manufacturer installing expensive onboard GPS/navigation systems in all the cars it sells.

Explanation:

A tying agreement is the type of contractual arrangement where a seller offers other(s) product for the purchase of one good as a part of only one bundle. The secondary product might not be necessary but the seller offers it mainly to generate more profit. Tying arrangements are considered anti-competitive practices.

4 0
3 years ago
Wallen Corporation is considering eliminating a department that has an annual contribution margin of $80,000 and $160,000 in ann
krok68 [10]

Answer:

$10,000

Explanation:

We need to find the segment margin of the deparment, which is equal to annual contribution margin minus avoidable fixed costs:

Wallen Corporation

Annual contribution margin            $80,000

Annual fixed costs                           $160,000

Unavoidable fixed costs                 $90,000

Avoidable fixed costs                     $70,000

Segment Margin  = Annual contribution margin - avoidable fixed costs

                             = $80,000 - $70,000

                             = $10,000

Therefore, if the company eliminated this department, it would have a financial advantage of $10,000, equivalent to the deparment's current segment margin.

                     

5 0
3 years ago
hornton Computer Services, Inc. has been in business for six months. The following are basic ­operating data for that period: Mo
nignag [31]

Answer:

The total monthly fixed cost and the variable cost per hour is $1,540 and $23

The average contribution margin per hour is $27

Explanation:

The computation of the fixed cost and the variable cost per hour by using high low method is shown below:

Variable cost per hour = (High Operating cost - low operating cost) ÷ (High service hours - low service hours)

= ($11,200 - $4,300) ÷ (420 hours - 120 hours)

= $6,900 ÷ 300 hours

= $23

Now the fixed cost equal to

= High operating cost - (High service hours × Variable cost per hour)

= $11,200 - (420 hours × $23)

= $11,200 - $9,660

= $1,540

For computing the contribution margin per hour, first we have to compute the revenue per hour which is shown below:

= Revenue ÷ service hours

= $6,000 ÷ 120 hours

= $50

We know that,

The contribution per hour = Revenue per hour - variable cost per hour

                                           = $50 - $23

                                           = $27

8 0
3 years ago
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