Question

The communication process begins with selecting a target audience -- the group with whom Take-A-Ride will be communicating. Which target market would be the most likely to find the bike-share program valuable, and thus be the most profitable for the firm?
1. Charleston college students
2. Tourists
3. Charleston resident

Answer 1

Answer:

2. Tourists

Explanation:

The communication process begins with selecting a target audience -- the group with whom Take-A-Ride will be communicating.

Hence the target market would be the most likely to find the bike-share program valuable, and thus be the most profitable for the firm is that of the tourists.

Most often the college students and residents generally will buy a bike if they need one to go around but Tourists cannot do that because they only stay around a few days. Hence the tourist market is that which will rent almost everything it needs because it is averse to permanent ownership.

Tourists like to tour and they will need a take-a-ride package to be able to do so