Question

Jennifer's looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn't want to match with people looking for anything else — just "all-inclusive vacation Paris." So she limits who sees her ad using exact match type. Which search terms might match with Jennifer's ad?

Answer 1

Answer:

Missing options of the stated question are:

• Best all-inclusive vacation
• All-inclusive family Paris vacation
• All-inclusive vacation
• All-inclusive Paris holiday

The correct answer is option D.

All-inclusive Paris holiday.

Explanation:

Search terms are the list of terms that a user use that bring results of advertisements. This tool is used by the search engine to trigger and match the keywords used by the user and that appears in the keywords of an advertisement. The search engine uses the search terms entered by the user and the keywords stated by an advertiser in his/her advertisement and brings forth the matching results based on the keywords.

In the given case, Jennifer limits her audience for an 'all-inclusive vacation to Paris.' So, the correct search term that will match with her keywords in the advertisement will be 'all-inclusive Paris holiday.' This search term will match with the keywords of Jennifer's advertisement.

Thus the correct answer is the last option.