Question

Several years ago, canadian sam holman realized there may be a need for a stronger, more durable wood baseball bat. he went through the process of developing the sambat™, a maple bat of precise dimensions. he set a price with a reasonable margin, he decided to take special orders and sell bats directly from his garage, and he promoted the bat with sales calls to professional baseball camps, where ball players could sample the bat. in marketing terms, we recognize that mr. holman designed the ______________

Answer 1

We recognize that Mr. Holman designed the "marketing mix ".

The marketing mix alludes to the arrangement of activities, or strategies, that an organization or in this case an individual utilizes to advance its brand or item in the market. The marketing mix alludes to four expansive levels of advertising choice, to be specific: product, value, promoting, and place. Mr. Holman used all of them which brings us to the above quoted answer.