Answer:
Locking in customers.
Explanation:
July Networks is locking in customers for the next two years by telling them to subscribe with July Networks. This will keep these customers loyal to them for two years, during which they can further implement retention strategies to keep the customers with them more than two years.
This is a good business strategy and customers are attracted to subscribe because of the cutting edge television technology that is being provided by July Networks.
Answer: Relationship Marketing
Explanation:
Relationship marketing is a form of marketing where a business tries to create a lasting bond with their customers, done by constant communication with their customers to get feedback of their products/ services.
Phat International is making use of dialogue with their customers to create more loyal customers which is a form of relationship marketing.
Answer: Option (A)
Explanation:
Stigma is referred to as or known as the discrimination against or disapproval of, an individual based on the perceivable social standards or characteristics which serves in order to distinguish the individual from the other members of the society. These social stigmas are usually inclined towards the gender, culture, race, health and intelligence.
Answer:
The fixed cost at any level of activity is $48,000 while the variable cost per unit at any level of activity is $1.30
Explanation:
The total cost is a function of the fixed and variable cost. Whilst the fixed cost does not change at a certain range of activities level, the variable cost changes as the level of activities(units produced or sold).
Using the high and low levels of activities given, let the variable cost per unit be v and the fixed cost F
for the high level,
F + 90,000v = 165,000
For the low level
F + 40,000v = 100,00
Solving both equations simultaneously,
50,000v = 65,000
v = $1.30
F + 40,000($1.30) = 100,000
F = 100,000 - 52,000
F = $48,000
Answer: The correct answer is "the informal rules of the game".
Explanation: The given scenario illustrates <u>the informal rules of the game.</u>
<u>Because despite not being an official standard, it is an informal rule that the company tends to follow because it gives good results, and is backed by the organizational culture of the company.</u>
