Answer:
true
Explanation:
Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.
I'm almost positive it is b marketing intelligence... but don't quote me on it.
Answer:
A. $800
Explanation:
Ana Co.
Sales $500,000
Accounts Receivable $40,000
Allowance for doubtful accounts $300 Credit
Bad Debts Expense = 2 % of $ 40,000= $ 800
The adjusting entry would be
Bad Debts Expense $ 800 Dr.
Allowance for doubtful accounts $800 Credit
As we already have a credit balance of $ 300 in the doubtful accounts we will increase it with an amount of $ 500.
Allowance for Doubtful Accounts $ 500 Debit
Account Receivable $ 500 Credit
Answer:
Gillette in India
The failure of the Vector was caused by the fact that Indian men have longer and thicker hair, which the lack of earlier research in the targeted demographic segment did not discover.
Explanation:
Since Indian men have longer and thicker hair than the local consumers of Gillette's razor products in America, an earlier research would have uncovered the fact. Thereafter, the discovery would have been incorporated into the design and production of Vector for the Indian market. No wonder, with its Mach 3 Turbo razor, Gillette overcame its initial inertia and handicap and made a success of the razor business in India.
