Question

Many catalog companies create special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. This is an example of
Select one:
a. customer relationship management. Correct
b. a transactional marketing orientation.
c. C2C marketing.
d. supply chain management.
e. typical production-oriented era marketing practices.

Answer 1

Answer:

a. customer relationship management

Explanation:

Customer relationship management is how a company interacts with its customers. It uses customer data to make analysis aimed at serving the customer better.

The CRM software is used to profile customers based in their historical preferences and this informs strategy used to engage the customer in the future.