Answer: Focused differentiation strategy
Explanation: In focused differentiation strategy the focus of the entity providing the service is to make their product suitable and as per the expectations of the target market , which is very narrow in size and the requirements of the customers are very unique in such kind of target markets.
In the given case, as we know that vegetarian food is not very popular among the college students, since the preference towards health is usually seen in the age group of 25 to 35 working individuals.
Thus, the customer base of amy is very narrow.
Hence, we can conclude that Amy's is using focused differentiation strategy
I would say that the last answer is the most likely to occur
Answer:
4. Horizontal consolidation
Explanation:
Horizontal consolidation is a process in which the companies which are producing the same or similar goods or providing the similar or same services merges together or one company gets acquired by the other company.
Sometimes Horizontal consolidation may lead to a risk of one company becoming a monopoly.
But Horizontal consolidation also sometimes benefits the customers by reducing the prices because of the large economic scale.
