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3 years ago

Advertising that is designed to generate demand for a particular company's brand is known as ____.

Business

1 answer:

MAVERICK [17]3 years ago

5 0

Answer:

The correct answer to the following question is B) Selective advertising or Selective demand stimulation.

Explanation:

Selective advertising ( which is also know as selective demand stimulation ) is a type of approach which can be used to present the message that a producer or company wants to deliver through advertising. In this approach, message delivered by company tells its consumers about the benefits of its brand and how their brand is much better than other brands. Company's can use various strategies like benefit positioning ( where company tells about the benefits of their brand ) or competitive positioning ( where company tells how their brand is better than others ) to depict their selective demand.

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Robust, a leading industrial manufacturer, has developed a new air conditioner with high cooling capacity. To identify potential

stich3 [128]

Answer:

This scenario illustrates lead generation.

Explanation:

Lead generation is the way toward pulling in and changing over customers and into somebody who has shown passion for your organization's item or products. A few examples of lead generations are requests for newspapers, blog entries, search engines and various other online contents. Similar, lead generation is combined with lead management to increases purchases, and the process is called pipeline marketing.

8 0

3 years ago

Peng Company is considering an investment expected to generate an average net income after taxes of $2,000 for three years. The

Sedbober [7]

Answer:

$-7033.54

Explanation:

Net present value is the present value of after-tax cash flows from an investment less the amount invested.

NPV can be calculated using a financial calculator

Cash flow = net income + deprecation

Straight line depreciation expense = (Cost of asset - Salvage value) / useful life

($45,300 - $7,500) / 3 = $12,600

Cash flow = $12,600 + $2000 = $14,600

Cash flow in year 0 = $-45,300

Cash flow in year 1 = $14,600

Cash flow in year 2 = $14,600

Cash flow in year 3 = $14,600 + $7,500 = $22,100

I = 15%

NPV = $-7033.54

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.

3. Press compute

5 0

3 years ago

Luma Inc. has provided the following data concerning one of the products in its standard cost system.Col1 Inputs Direct material

polet [3.4K]

Answer:

The correct answer is A.

Explanation:

Giving the following information:

Standard cost= 6.90 per ounce

Standard quantity= 4.8 ounces per unit

Actual output 2,100units

Actual price of raw materials $7.80 per ounce

Actual cost of raw materials purchased $81,900

Raw materials used in production 10,090 ounces.

Direct material price variance= (standard price - actual price)*actual quantity

Direct material price variance= (6.9 - 7.8)*10,090= $9,081 unfavorable

3 0

3 years ago

A firm has the following accounts and financial data for 2007:

Oksi-84 [34.3K]

Answer:

The correct answer is $302.40.

Explanation:

According to the scenario, the computation can be done as:

To calculate firms' earning first we less cost of goods and total operating expenses from sales revenue:

= $3,060 - $1,800 - 600

= $660

Now we deduct the interest expense, then

= $660 - $126

= $534

Now we deduct tax rate, then

= $534 × $213.60 ( $534× 40%)

= $320.40

Now we finally deduct the dividends to get the firm's earning to common shareholder's, then

= $320.40 - 18

= $302.40

Hence, the firm's earning to common shareholder's is $302.40.

5 0

4 years ago

A causal approach should be used when:_____.

Gnesinka [82]

The correct answer is D. 4

Explanation:

In research, a causal approach is a research method used when the variables the researcher is studying have a cause/effect relationship. This means one of the variables originates the other (cause) or it is the consequence (effect). For example, if the researcher is studying the effects of literacy rate in access to job opportunities, the approach is causal. In this context, to use to approach it is key that the researcher wants to show one variable or factor determines the other through a cause/effect relationship. Thus, this is used when "the researcher must show that one variable determines the values of another variable".

6 0

3 years ago