Question

Advertising that is designed to generate demand for a particular company's brand is known as ____.

Answer 1

Answer:

The correct answer to the following question is B) Selective advertising or Selective demand stimulation.

Explanation:

Selective advertising ( which is also know as selective demand stimulation ) is a type of approach which can be used to present the message that a producer or company wants to deliver through advertising. In this approach, message delivered by company tells its consumers about the benefits of its brand and how their brand is much better than other brands. Company's can use various strategies like benefit positioning ( where company tells about the benefits of their brand ) or competitive positioning ( where company tells how their brand is better than others ) to depict their selective demand.