A channel of distribution is defined as a group of individuals and organizations that b) directs the flow of products from producers to customers.
A channel of distribution is the channel where products move from each stage all the way down into the consumers hands. Different company's and their products may have differences in their distribution path but, they allow follow a path of some sort.
Buyer persona is a fictional, generalized representation of the ideal customers of your business.
It is very important to have deep understanding of it buyers persona. This is a driving factor to create driving content and to develop the product.
The buyer persona depends at first of your business type (what will you produce and to whom).
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This popular saying applied to an organizational environment, can refer to upset customers in the sense that if your customers make any complaints or complaints about your products and services, you, as a professional representing the company, must be well prepared and trained to deal with this adverse situation in a way that is not a "person who fights fire with fire and ends up with ashes", that is, you must be well prepared to respond to the customer's problem in a friendly, fast way and that brings solutions that do it. return, and not in a way where the customer feels that their complaint has not been resolved well and will not do business with the company again.