Question

In Australia Coca-Cola launched Mother, an energy drink. However, most people did not like the taste. Rather than introducing an entirely new product, Coca-Cola decided to reposition the product. It reformulated the Mother drink and re-released it with a new marketing campaign.
Refer to Scenario 11.2. By using a larger can size and different colors, Coca-Cola is changing the ______________ of the product.
a. repositioning
b. quality
c. product features
d. styling
e. functionality

Answer 1

Answer: (D) Styling

Explanation:

The coca-cola is changing the styling of products as it increase the marketing and the business. By changing the styling of existing product we make the product more attractive by developing new ideas on the product.

We can create and develop the new product by changing the existing drawbacks and create into the new styling of the product and also re-position the existing product in the market.

By advertising the new products on the different types of platform like the social media we advertising the brand of the products.

Therefore, Option (D) is correct.