Answer:
normative
Explanation:
We can say that Normative influence is clearly a form of influence whereby an individual conforms or tries to act or even goes ahead to act like the majority in order to gain approval and acceptance.
This simply implies letting go of oneself and taken up the popular opinion of the majority in order to be accepted or gain approval by the majority.
This was what led to Cultural fads, like Americans wearing leg warmers in the 1980s or flannel shirts in the 1990s.
Answer: Customer insights.
Explanation:
Customer insight refers to collecting information about the target market to allow a business to satisfy its consumers. Marketing and product development are the two central fields where customer insights are useful.
Customer insights enable a business to learn their customer´s expectations to develop a good customer acquisition or retention strategy.
Because their skin is dark and society calls anybody with dark skin "black"
The systematic and objective study of human society is known as Sociology