The term for those people is consumer.
AND KAZOO JIT STOP PLAYIN WIMME
In this quotation Winston Churchill is expressing reproach with the use of the word dishonor in regards to whoever he believes acted dishonorably. The word reproach means to address someone in a way that expresses disapproval or disappointment (in this case it is disappointment or disapproval in the other parties actions which he has labeled "dishonorable."
