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ioda
4 years ago
15

For technology-based ventures, sometimes innovation results from recognizing an unsatisfied need in the marketplace, such as wit

h the development of high-speed internet to replace slower dial-up modem access. Other times companies develop a new product because they can even if there is no recognizable need in the marketplace, such as a software developer releasing an updated program every few months. Explain why the first situation is commonly referred to as "market pull" and the second situation is "technology push". What are the pros and cons to each situation? What risk(s) and reward(s) might each have?
Business
1 answer:
Licemer1 [7]4 years ago
5 0

Explanation:

Market pull can be defined as a strategy in which the organization develops a new product or service for customers to look for the company, which means bringing customers closer and gaining the advantage of loyalty and increasing the customer base.

The first example shows the market pull by developing a consumer need such as high-speed internet to replace a slower internet, that is, the company attracted consumers from a need that was not met in the market.

The advantages of this strategy are consumer loyalty , and the disadvantages may be the difficulty in designing a new product that meets the real needs of consumers and is well accepted in the market.

The "technology push" is the strategy used when companies are already recognized in the market enough to influence the demand for their products and services, and then launch new technological products with the expectation of creating the need in consumers from the value that the company have on the market.

The advantages of this strategy can be the increase in the brand value in the market, and the disadvantages can be spent on technological developments that may not be well accepted by consumers.

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Marketers will, based on solid research, identify a specific ______________ ______________ (2 words).
Yanka [14]

Answer:

product and service

Explanation:

  • Market research focuses on the strategic analysis of the quantitative and qualitative data and the issues related to the marketing of the product and services.
  • During the changing elements of marketing mix which will impacts the customer's behavior. The research often includes Business to consumer and to businesses. Aiming to understand the comparatives of the product and services in the market.
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3 years ago
An industry is composed of 10 firms, all with equal sales (e.g. firm 1 sales are 10% of the market, firm 2 sales are 10% of the
Gelneren [198K]

Answer:

0.40

Explanation:

The four firm concentration ratio = 10%+ 10% + 10% + 10% = 40% =0.40

I hope my answer helps you

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4 years ago
Demand each period is normally distributed and an order-up-to model is used to decide order quantities. Which of the following i
zmey [24]

Answer:

Correct answer is G.

I, II and III

Explanation:

Order-up-to-level (T) = d(P+L) + safety stock

d = mean demand

When Lead time is fixed,

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When Lead time also has variability,

Safety stock = function of (std deviation of demand, std. deviation of lead time, d, L, P, in-stock probability)

So, in any case, T will depend on d, std deviation of demand, and in-stock probability.

6 0
3 years ago
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pickupchik [31]

Answer:

The correct answer is letter "B": Royalties.

Explanation:

In the world of business, royalty refers to a charge for the right to use the property of another entity, usually intellectual property such as copyright, patent or franchise. In the common royalty system, the property owner -<em>licensor</em>- licenses the licensee to use the property using a licensing agreement.

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3 years ago
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Yes. This is a team-based design since managers and employees are being grouped into teams in order to solve certain problems. They help hand in hand in coming up to a solution. Hope this answers the question. Have a nice day.
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4 years ago
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