All categories

2 years ago

Which of the following statements is true of standardized promotions?

Business

1 answer:

kolezko [41]2 years ago

3 0

Answer:

The correct answer is B: They reduce the costs incurred by companies for promotional efforts.

Explanation:

Global standardization in marketing is a standardized marketing strategy that can be used globally. This type of marketing strategy conforms to work across different cultures and countries to sell a product. The company uses standard brands, formulations, packaging, positioning and distribution in its global markets. Products that have virtually universal demand in all countries and cultures make standardized marketing effective.

Standardized marketing for global companies typically offers significant cost benefits. If the same message works universally, you don't have to spend money to develop customized marketing messages. A strong brand can have the same effect in different areas around the world. What makes a strong presence in one country, can have the same effect in other countries.

You might be interested in

Charles lackey operates a bakery in Idaho, Falls Because of its excellent product location, demand has increased by 35% in the l

irina1246 [14]

Answer:

1) $0.27 per loaf of bread

2) $0.28 per loaf of bread

3) 3.7%

Explanation:

current production = 1,800 loaves per month

current labor expense = $8 per hour

constant utility cost = $800

ingredients per loaf = $0.40

multi-factor productivity = total output / (labor + materials + overhead)

current multi-factor productivity = 1,800 loaves / ($5,120 + $800 + $720) = $0.27 per loaf of bread

new output level = 1,800 x 1.35 = 2,430 loaves

new multi-factor productivity = 2,430 loaves / ($6,912 + $800 + $972) = $0.28 per loaf of bread

% increase = ($0.28 - $0.27) / $0.27 = 3.7%

6 0

2 years ago

High-Low Cost Estimation and Profit Planning Comparative 2007 and 2008 income statements for Dakota Products Inc. follow: DAKOTA

Vika [28.1K]

Answer:

(a)

5,500 units

(b)

6,125 units

Explanation:

First, we need to calculate the per unit selling price.

2007 2008

Unit sales 5,000 8,000

Sales revenue $60,000 $96,000

Selling Price $12 $12

Now we need th separate the vairbale and fixed cost from total expense using high low method

Variable cost = ( Higher activity Expense - Lower activity Expense ) / ( Higher activity - Lower activity )

Variable cost = ( $76,000 - $64,000 ) / ( 8,000 units - 5,000 units )

Variable cost = $12,000 / 3,000 units = $4 per unit

Fixed cost = $76,000 - ( $4 x 8,000 units ) = $44,000

Contribution Margin = Selling Price - Variable cost = $12 - $4 = $8

(a)

Breakeven Point = Fixed Cost / Contributin margin per unit

Breakeven Point = $44,000 / $8 = 5,500 units

(b)

Target sales = ( Fixed cost + Desired Profit ) / Contribution margin per unit

Target sales = ( $44,000 + $5,000 ) / $8 = 6,125 units

8 0

2 years ago

g If the economy experiences economic contraction, the government can combat this with an Group of answer choices increase in go

Charra [1.4K]

Answer:

increase in government purchases

Explanation:

If there is a contraction in the economy, the government should conduct expansionary policies to increase money supply.

Discretionary fiscal policies are deliberate steps taken by the government to stimulate the economy in order to cause the economy to move to full employment and price stability more quickly than it might otherwise.

Discretionary fiscal policies can either be expansionary or contractionary

Expansionary fiscal policy is when the government increases the money supply in the economy either by increasing spending or cutting taxes.

Contractionary fiscal policies is when the government reduces the money supply in the economy either by reducing spending or increasing taxes

5 0

2 years ago

A company implements the following policy regarding inventory in transit: Goods purchased are included in inventory records, whi

a_sh-v [17]

Answer:

c. The party who has title to the inventory while in transit.

Explanation:

If you sell or buy FOB shipping point, then you could use this type of accounting method. The title of the goods is transferred immediately (as soon as the goods leave the seller's premises). But if the transactions are FOB destination, the title of the goods is transferred only after the goods have been delivered.

8 0

2 years ago

kipiarov [429]

<span>a volcanic island forms and subsides</span>

3 0

2 years ago