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sveticcg [70]
3 years ago
14

​Coca-cola has developed a video ad campaign that encompasses several different viewing platforms including​ tv, digital,​ mobil

e, and social media. what is this approach that combines and integrates multiple media​ options?
Computers and Technology
1 answer:
SOVA2 [1]3 years ago
7 0
Integrated Marketing Communications is an approach that connects or linked all types of communication to be used in campaigning a product. So, coca cola has developed a video ad campaign that encompasses several different viewing platforms including tv, digital, mobile, and social media, this example shows that using the IMC approach you can integrate all promotional tools for a product.
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See full question below

To set up scenarios, you need to first use to set up a list, then to set up the reference cell. Last you need to use to set up the cells that display the output results from the scenario. CHOOSE; VLOOKUP; data table Goal seek; data table; VLOOKUP Data validation; VLOOKUP; CHOOSE Data table; VLOOKUP;

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