Mass media and social media differ in a few different ways. Understanding the differences between these two types of media will come in handy when you begin to brand your business.
Explanation
Mass media includes everything that is seen on the network news or what is read on magazines and newspapers. It puts its audience in a position where they are not able to respond to the information presented to them, but instead, allow what is presented to them without offering reactions. Social media, on the other hand, puts its audience at the center of everything. It allows them to collaborate and interact with people they know and often, people they do not know or have never met.
Access to electronic devices such as phones and tablets makes it easier for us to communicate and makes us become what I would call real time broadcasters. It is a good thing but often comes with challenges. Social media does not safeguard against lies, harassment, or the existence of fake news. Mass media, on the other hand, is controlled and have editors and people who have done extensive research before putting information out there.
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