For a marketing research study to have validity, it must actually measure what it sets out to measure.
Explanation:
When it comes to research, we need to make sure that the measures we are using are reliable and valid.
Reliability refers to consistency across time, items, and researchers. Validity refers to what degree the results of the research reflect what they are intended to reflect (if the research actually measures what it has set out to measure). There are three main types of validity:
- face validity - the extent to which the research actually measures what it's supposed to measure;
- content validity - the extent to which a measure represents all aspects of the researched phenomenon;
- criterion validity - whether the results of the research correlate with other variables they are expected to be correlated with and not correlated with variables they are not expected to be correlated with.
Learn more about the use of databases in research: brainly.com/question/2735192
#LearnWithBrainly
What you wrote is great but I do want to give you some tips.
1) Do you know what Subtle means? You need to know what words mean before you write it down. Subtle - especially of a change or distinction. Here is an example - It was a subtle of gray.
Other than that the text you wrote is amazing! Good Job! I guarantee you will get an A+! Plus you so deserve an A+!!!