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kogti [31]
3 years ago
13

When evaluating advertising​ results, what post testing technique can be used to measure​ consumer's beliefs or feelings about a

product before and after exposure to the​ ad?A. estimonials.B. Attitudinal measures.C. Unaided recall.D. Fear appeals.E. Aided recall.
Business
1 answer:
Lelu [443]3 years ago
6 0

Answer:

The correct answer is B that is Attitudinal measures.

Explanation:

Attitudinal measures is the one which evaluates the importance of the consumer places on the specific attributes of the services or the products.

It is done through surveys and created to measure how consumer feels regarding something.

In order to evaluate the advertising results, the attitudinal measures technique could be used for measuring the feelings and the beliefs of a product after or before the advertisement.

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Describe the technologies that contributed to the development and advancement of the newspaper from small, infrequent circulatio
Airida [17]

Answer: The industrial revolution came with the advent of the stream powered printing press, enabling newspapers to be produced in masses

Explanation:

The industrial revolution came with the advent of the stream powered printing press, enabling newspapers to be produced in masses. Improvement also took place in the inking process to aid speed up production also introduction of wood pulp helping drive production cost. One of the major advantage for this widespread growth was the relevance the newspaper gained globally as worthy news ready to be reported were available.

6 0
3 years ago
Which of the following statements about sales promotions is​ correct?A. The use of sales promotions has declined in recent years
ZanzabumX [31]

Answer:

B. The heavy use of sales promotions has resulted in promotion clutter.

Explanation:

Sales promotion clutter refers to the high number of promotional messages or materials a consumer is presented with every day.  When there are excessive promotion messages in the market, it becomes difficult for a business to stand out from the cloud. Today, TVs, Radio, Newspapers, and billboards carry hundreds of promotional messages. The business has to be innovative to cut through the clutter in the marketplace.

Sales promotions are still relevant in the market. Business must find unique and effective ways of capturing consumers attention while doing sales promotion. For example, companies are creating hilarious commercial video and posting them through social media websites. Business can make use of senses such as sound, sight, touch and smell in strategic locations such as shopping mall, retails centers, or in traffic jams to draw customers attention.

8 0
4 years ago
Pamela is 47 years old and, to her friends, seems to be just drifting through life. She has a low-paying job which she does not
Minchanka [31]

Answer:

Purpose in life

Explanation:

The Ryff Well-Being inventory was developed by psychologist Carol D. Ryff, the 42-item Psychological Wellbeing (PWB) Scale measures six aspects of wellbeing and happiness: autonomy, environmental mastery, personal growth, positive relations with others, purpose in life, and self-acceptance .

Purpose in Life: To get a high score the respondent's must have strong goal orientation and conviction that life holds meaning.

For Pamela not to care of her disatisfaction of her low-paying job is a reflection of how she thinks about life as meaningless and nothing to strive for. She would probably score lowest ion this dimension.

6 0
4 years ago
9. Study Question #9 Ch 7. Evaluate the following statement describing the strategy that East Asia used from the 1970s to the 19
horsena [70]

Answer:

East Asia's accomplishment in accomplishing a high development rate is a miracle.The example of overcoming adversity centers around outside trade,savings of government and above all in teaching young men and young ladies so that by accomplishing high education level they can accomplish high financial growth.East Asia likewise have a high PPP(Purchasing Power Parity)which helped them to accomplish high growth.Countries like China and Japan are putting more in colleges.  

Fare - situated methodology assumes a significant job being developed of East Asia.Many nations like Japan,Taiwan,China moved to send out polocies to cultivate high econmic growth.Of course,open exchange will be a significant development driven motor and the creating nations will considered it as a most significant weapon in accomplishing growth.Thus,industrialisation is a significant rebound for East Asia to accomplish high financial development.  

Therefore,industralisation,openness to trade,educational accomplishment and import-send out approaches helped East Asia to accomplish high econmic development.  

(b)We know the idea of 'theory of unavoidable losses or Total Factor Productivity.It states that at one point including one extra factor of creation brings about a lessening increment in output.For example,if we utilize laborers to fabricate an item then at a specific level the creation is steady and by utilizing more,the yield decreases.So we can say that the given articulation is valid.  

TFP is a significant factor for high development rate.East Asian nations have accomplished a high growth.Most of this is from factor accumulation.East Asia TFP can't and along these lines the nations lost their normal development achievement.High monetary development brings about low TFP.

8 0
4 years ago
Hellmann's is a brand owned by Unilever that produces mayonnaise, among other food products. If a marketing manager at Hellmann'
leonid [27]

Answer:

A) a weakness if the company does not have access to other expertise at Unilever.

Explanation:

A SWOT analysis will be used by Hellmann to identify the brand's strengths, weaknesses, opportunities and threats.

Strengths refer to internal attributes and resources that support business growth. Weaknesses are internal traits and resources that work against a successful outcome.  Opportunities are external factors that the entity can use to develop the business.  Threats are external factors that can lead to the downfall of the brand.

Based on the above, the lack of expertise by Hellmann's managers is a weakness.

6 0
3 years ago
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