Often times advertisers use things that children can relate to to get their attention and make them want things. Like often times food companies partner with production companies so they can put cartoon characters on their products. Or they make it seem like you are "cool" if you buy or have what they are advertising or you aren't "cool" if you don't.
Hope this helps a little.
i guess that get up is the answer
Basically what it says no cruel or unusual punishment and excessive fines an example would be like being fined 4 million dollars for refusing to pay a ticket and imprisonment for 50 years
