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ira [324]
3 years ago
14

Explain the importants of marketing segmentation

Business
1 answer:
Nina [5.8K]3 years ago
7 0

A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.

The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.

His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.

If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.

Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.

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In many countries, one of the roles of the central bank is to provide loans to distressed financial institutions. What is the term for this?

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lender of last resort.

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deposit insurance.

Explanation:

Central banks play important roles in the economy.  They conduct the economy's monetary policy, regulate other banks, and provide various other financial services, including economic research. They stabilize the nation's currency by ensuring that unemployment is kept low and also prevent economic fluctuations.

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A business administrator in a school is determining how classes will be scheduled, which rooms will be allocated, and who will t
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He is planning.

Organizing would be after everything is thought of and bought, and now just fixing everything the way they should be. Controlling and leading are both far after the admin would be thinking of things like this.

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3 years ago
The formal or informal societal rules that specify or prohibit certain behaviors in specific situations are called ______.
babymother [125]

Answer:

social norms

Explanation:

Social norms can be seen as mutual depictions of appropriate social behavior as well as internal opinions of specific group behavior. Norms can be seen as cultural ideas (including principles, traditions, and rituals) that serve a basic understanding of what others practice and believe that they ought to be doing.

Social norms are, if seen as a societal viewpoint, informal interpretations which regulate the actions of people in a society. In response to religious or community expectations, behavioral economics acknowledges smaller group structures (such as a team or perhaps a department) can also accept norms independently.

6 0
3 years ago
Work requirements were a key feature of the PRWORA policy for welfare receipt. However, because state-supported workfare jobs ar
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Answer:

d. a way to increase the number of assistance recipients.

Explanation:

PRWORA policies are updated for welfare receipt. The job is state supported and its costly to administer. The work requirement became a way to increase the number of existing assistance recipients.

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3 years ago
A company orders office supplies in June. Those supplies are received and used in July. The supplies are paid for in August. In
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Answer:

Expense must be recognized in July

Explanation:

The reason is that the expense must be recognized in the month in which the supplies are used because the accrual concept says that the expenses must be realized when they are incurred. Incurred means that the consideration received has been used. For example if I pay the telecommunication network in June to give 4G internet and the services are delivered in the month July then the expenses will be realized in the month in which the services were used and that is July for internet facilities. So in this case the supplies are used in the month of July which is in-accordance with the accrual concept.

8 0
3 years ago
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