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ira [324]
3 years ago
14

Explain the importants of marketing segmentation

Business
1 answer:
Nina [5.8K]3 years ago
7 0

A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.

The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.

His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.

If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.

Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.

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What precautions does the government take to protect money?
Anestetic [448]

Answer:

Americans piled into the metal as protection from the collapsing value of the dollar. But since the 1970s, the government has enacted a series of laws that have made owning gold more difficult, more costly, and less private.

Explanation:

:D

7 0
3 years ago
Craft, Inc. normally produces between 120,000 and 150,000 units each year. Producing more than 150,000 units alters the company'
yawa3891 [41]

Answer:

Relevant Range

Explanation:

The production range between 120000 and 150000 is called the "Relevant range".

This production range is called Relevant range because the expected fixed cost will not vary if the production is in the range 120000 to 150000.

Also, the for increase in production more than 150000 will lead to the extra cost or if the production is less than 120000 the company may need to reduce its fixed cost.

6 0
3 years ago
Break-Even Point
11111nata11111 [884]

Answer:

The right answer is:

(a) 5916 units

(b) 5046 units

Explanation:

Given:

Sales,

= $59

Variable cost,

= $30

Fixed cost,

= $171,564

Increased sale,

= $64

Now,

(a)

Contribution margin will be:

= Sales - Variable \ cost

= 59-30

= 29 \ per \ unit ($)

hence,

Breakeven will be:

= \frac{Fixed \ cost}{Contribution \ margin}

= \frac{171564}{29}

= 5916 \ units

(b)

Contribution margin will be:

= Sales-Variable \ cost

= 64-30

= 34 \ per \ unit ($)

hence,

Breakeven will be:

= \frac{Fixed \ cost}{Contribution \ margin}

= \frac{171564}{34}

= 5046 \ units

5 0
2 years ago
A company introduced a new low calorie version of one of its popular cold drinks. as a result, the sales of the original cold dr
sashaice [31]
This situation is known as cannibalization. Cannibalization is a marketing strategy that refers to the reduction company's see in there sales volume, revenue or market share of a current product when they release a new product. When a company releases a new product, those who are fans of their other products will likely try the new product instead of the hold which initially brings down the volume they sell and make from the initial product. 
4 0
3 years ago
The following transactions have been journalized and posted to the proper accounts: 1. Mark Call invested $7,000 cash in his new
goblinko [34]

Answer:

$6,450

Explanation:

Calculation to determine the balance in Cash for this design service business

Using this formula

Cash balance=Cash Amount invested+Cash Received-Rent- Equipment purchased-Supplies

Let plug in the formula

Cash balance=$7,000+$3,000-$700-$2,000-$850

Cash balance=$6,450

Therefore the balance in Cash for this design service business is $6,450

8 0
3 years ago
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