Question

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda decided to donate a pint of blood. After she did, Amanda felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?a. yes because the blood was donated to the Red Cross based on an advertisement, a marketing activity
b. Yes, because the donated blood was exchanged for a feeling of satisfaction
c. No because no money changed hands
d. No because the Red Cross a service organization, did not provide Amanda w a product

Answer 1

Yes, because the donated blood was exchanged for a feeling of satisfaction

Explanation:

Any organization needs advertising as a major part of making their goods and services move towards consumers. Advertising refers to the act of drawing the attention of people in getting a product or service. A good advertising results in making the consumers purchase that particular product or service or doing certain actions that are being advertised.

In the given example, The American Red cross advertises for making people donate blood. After viewing the ad, Amanda decided to donate her blood. From the given statement, it is concluded that, there is a marketing sense as the donated blood was exchanged for a feeling of satisfaction.