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Evgesh-ka [11]
2 years ago
15

A company is targeting consumers who have not purchased its products for several months. It is segmenting the consumer market ba

sed on which component?
Business
1 answer:
Nina [5.8K]2 years ago
3 0

Answer:

Usage Rate.

Explanation:

A company is targeting consumers who have not purchased its products for several months. It is segmenting the consumer market based on usage rate. It is one of the type of behavioral segmentation where markets are segmented on the basis of consumers knowledge, response towards product, usage rate and attitude. Marketers divide the markets into nonusers, ex-users, potential users, first time users and regular users in order to target them accordingly.

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George's Chemicals allocates overhead based on machine hours. Selected data for the most recent year follow. Estimated manufactu
ale4655 [162]

Answer:

$256,284

Explanation:

The computation is shown below:

First, Calculate the predetermined overhead rate per hour which equals to

=  (Estimated manufacturing Overhead cost ÷ estimated machine hours)  

= ($235,900 ÷ 20,800 hours)

= $11.34 per hour

So, the applied overhead or manufacturing overhead allocated equals to

=  Predetermined overhead rate per hour × actual machine hours

= $11.34 per hour × 22,600 hours

= $256,284

4 0
3 years ago
Why do marketers segment their markets and what are the basic criteria for doing so successfully?
Firlakuza [10]

Answer: enables marketers to tailor marketing mixes to meet the needs of particular population segments

Explanation:

Market segmentation enables marketers to tailor marketing mixes to meet the needs of particular population segments. Segmentation helps marketers identify consumer needs and preferences, areas of declining demand, and new marketing opportunities. the marketing strategy of almost all successful organizations.

8 0
2 years ago
PLEASE HELP!
vesna_86 [32]
I would say the third sentence. Proper planning and supervision is of utmost importance while catering to the client. I say this because the word diligence means, careful and persistent work or effort. This shows that the work is carefully planned. That's my opinion and not a fact so don't trust this unless my reasoning convinces you.
7 0
3 years ago
Stockholders' equity totaled $94,000 at the beginning of the year. During the year, net income was $24,000, dividends of $9,000
Tomtit [17]

Answer:

$131,000

Explanation:

The computation of the ending balance of stockholder equity is shown below:

= Beginning balance of stockholder equity + net income - dividend paid + additional common stock issued

= $94,000 + $24,000 - $9,000 + $22,000

= $131,000

Therefore, the ending balance of stockholder equity is $131,000

We simply added the net income and the additional common stock issued and deduct the dividend paid to the beginning balance of stockholder equity so that the ending balance could come

7 0
3 years ago
Airline Accessories has the following current assets: cash, $93 million; receivables, $85 million; inventory, $173 million; and
prohojiy [21]

Answer:

See below

Explanation:

1. The current ratio is the sum of current assets divided by current liabilities. It used to measure the ability of the airlines accessories to meet its short term obligation due within a year

Current ratio = $93 million + $85 million + $9 million / $80 million + $26 million

Current ratio = $187 million / $106 million

Current ratio = 1.76:1

Current ratio = 1.76 times

2. Acid test ratio. This measure liquidity but with adjustment for risky current assets i.e Inventory

Acid test ratio = Current assets - Inventories / Current liabilities

Acid test ratio = ($187 million - $173 million) / $106 million

Acid test ratio = $14 million / $106 million

Acid test ratio = 0.13:1

Acid test ratio = 0.13 times

6 0
3 years ago
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