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Evgesh-ka [11]
2 years ago
15

A company is targeting consumers who have not purchased its products for several months. It is segmenting the consumer market ba

sed on which component?
Business
1 answer:
Nina [5.8K]2 years ago
3 0

Answer:

Usage Rate.

Explanation:

A company is targeting consumers who have not purchased its products for several months. It is segmenting the consumer market based on usage rate. It is one of the type of behavioral segmentation where markets are segmented on the basis of consumers knowledge, response towards product, usage rate and attitude. Marketers divide the markets into nonusers, ex-users, potential users, first time users and regular users in order to target them accordingly.

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The rapid spread of brand communities has been one of the major impacts of social media. the harley davidson owners group is one
Bingel [31]
<span>These brand communities are effective because they provide a community for people belong to to feel part of things larger than themselves. They then help support the brand by sharing it with others who have similar interests and form an identity.</span>
6 0
3 years ago
On April 1, Garcia Publishing Company received $33,480 from Otisco, Inc. for 36-month subscriptions to several different magazin
allochka39001 [22]

Answer:

Unearned Fees A/c Dr.  $8,370;

Fees Earned A/c  Cr. , $8,370.

Explanation:

The amount of  $33,480  paid is for 36 months.  Subscription per months will be $33,480 divided by 36 months

=$33,480 / 12

=$930

The subscription was paid on April 1st. Between April 1st and December 31st, there were 9 months.

The subscriptions for that year will be

= $930 x 9

=$8,370

The journal entries will be as follow

Unearned Fees A/c Dr.  $8,370;

Fees Earned A/c  Cr. , $8,370.

3 0
3 years ago
What is the customer orientation of a company, and why is it important for a
goldenfox [79]
A costumer-oriented organization places customer satisfaction at the core of each of its business decisions, it focuses on helping customers to meet their long-term needs and wants. An organization that uses this is Chron
7 0
3 years ago
Pat Jones is a college student who is planning some networking opportunities for the current l semester. Pat wanted to look
DaniilM [7]

Answer:

1. I feel like Pat's new strategy isn't ethical. Pat doesn't pay for the suits; he just buys them and then returns them. Pat benefits, but the store he gets the suits from doesn't. In fact, they are harmed from this transaction because they are unable to have the suit for others to buy while Pat has it. There could be consequences with this strategy. For example, the suit might be damaged, and Pat won't be able to return it. Another problem is that others might find out about Pat's strategy, and they might view them as unprofessional. This is a problem for Pat since the reason Pat wore those suits was to look professional.

2. The stores are harmed from this transaction. They are unable to sell the suits to other buyers. The stores lose potential customers, so the stores lose potential money.

3. The companies should record that Pat had bought the suit only to return it the next day, so that they can act accordingly when Pat or someone else comes back to "buy" a suit.

Explanation:

7 0
2 years ago
Phillips Equipment has 80,000 bonds outstanding that are selling at par. Bonds with similar characteristics are yielding 7.5%. T
ollegr [7]

Answer:

A) 10.15%

Explanation:

Cost of equity (Re) = 14.06% or 0.1406

cost of preferred stock (Rp) = 7/65 = 0.10769

cost of bonds (Rb) = 7.5% or 0.075

 outstanding shares = 2.5 million shares x $42 = $105 million

bonds outstanding = $1,000 x 80,000 bonds = $80 million

preferred stock = $65 x 750,000 = $48.75 million

corporate tax rate = 38% or 0.38

total market value of equity + debt (in millions) = $105 + $48.75 + $80 = $233.75

WACC = [(outstanding shares / total market value) x Re] + [(preferred stock / total market value) x Rp] + {[(bonds outstanding / total market value) x Rb] x (1 - tax rate)}

WACC = [($105m / $233.75m) x 0.1406] + [($48.75m / $233.75m) x 0.10769] + {[($80m / $233.75m) x 0.075] x (1 - 0.38)}

WACC = 0.06316 + 0.02246 + 0.01591 = 0.10153 or 10.15%

6 0
3 years ago
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