Question

__________________ is research to identify consumer needs and orientations and in the communication analysis stage to focus on specific audiences, evaluate audience message behaviors, field test messages to guide message conceptualization and development, and identify communication channels with high audience reach, specificity, and influence.

Answer 1

Answer: FORMATIVE EVALUATION is research to identify consumer needs and orientations and in the communication analysis stage to focus on specific audiences, evaluate audience message behaviors, field test messages to guide message conceptualization and development, and identify communication channels with high audience reach, specificity, and influence.

Explanation: Formative evaluation is a research process in which users' needs are analyzed, mainly focusing on specific audiences, how messages are received by these audiences and how it influences them and helps identify the most appropriate information channel .