Answer:
To be found in ¨The Age of Extremes¨ by Eric Hobsbawm
Explanation:
Hobsbawm states that the Cold War was based on a Western belief, absurd in retrospect but natural enough in the aftermath of the Second World War, that the Age of Catastrophe was by no means at an end. J.F. Kennedy, one of the most overrated presidents according to Hobsbawm, shows this belief by saying: ´The enemy is the communist system itself... this is a struggle for supremacy between two conflicting ideologies: freedom under God versus ruthless, godless tyranny.´
It is exactly this democratic freedom that ironically fueled the Cold War fire.
Where the Sovjet government didn´t have to bother about winning votes the U.S. government did.
Another element that contributed to move confrontation from the realm of reason to that of emotion was the schizoid demand of the vote-sensitive politicians to roll back the tide of ¨communist aggression¨.
On the other side of the globe the Sovjet government, with a country and economy in ruins after the Second World War, they needed all the economic help they could get to survive. So on any rational assessment the U.S.S.R. presented no immediate danger.
Answer:
Ghana was the first kingdom to take control of the salt trade.
Answer:
First of all, the desire of the public is almost always going to have a pattern, as well as their fears, even though fearing something could be very individual, you still can find a pattern.
In this case, when you're advertising corn flakes, what you need to focus, besides the image, is the message that is being said, and in this case, you need to focus, not only on the quality of the product, but the desire to eat and what this will give you if you eat it, for example, iron. And by saying what you'll get with that, you focus on what happens if you don't get the iron inside the corn flakes, do I get sick? That's what the general public will think and then buy the product.
