1) He founded the Protestant Reformation
2) Made the Bible available to those who couldn't have it before
3) Under the threats of death and arrest, he continued to preach his message, a feat many wouldn't dream of attempting
4) He organized schools, and wrote instructions for the teachers and pastors there as well.
Paraphrased from ThoughtCo.
He started going around talking about it and telling them how thye was and how they celebrate <span />
It is due to i believe the rise of cotton