Question

While the first-edition of Marketing Channels: A Relationship Management Approach is the top-selling marketing channels textbook in the world, many students "forced" to purchase this textbook for a course in which they enroll buy from amazon instead of the university bookstore. This is an example of:

Answer 1

Answer:

Disintermediation.

Explanation:

Disintermediation can be defined as the removal of middlemen from a business transaction. This means that the producers carry out transactions directly with the customers.

Disintermediation reduces cost and increases efficuency because the consumers can now purchase the product at a cheaper price from the producers due to the fact that the middlemen have been exempted from the purchasing process.

Disintermediation can also lead to an increased burden on the producers because they are solely in charge of supplying goods to potential customers.

Answer 2

Answer: A. Disintermediation

Explanation:

Disintermediation is the process of removing the Middleman or Intermediary from the transaction.

It can occured when an interested buyer is allowed to purchase directly from the producer or a Wholesaler. This can help in the reduction of the fee for the good because the Markup fee that the Intermediary would have charged has been eliminated with them. Usually though, one would have to buy in bulk to be able to access the Producers but these days companies like Amazon are streamlining that process to include individual buyers.