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SpyIntel [72]
3 years ago
9

Certain brand names, such as Kleenex and Rollerblade, fear they could become _________, because they are so commonly identified

with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.
Business
1 answer:
Karolina [17]3 years ago
4 0

Answer: The correct answer is "generic names"

Explanation: Certain brand names, such as Kleenex and Rollerblade, fear they could become <u>generic names,</u> because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.

<u>This happens because the products are so identified with the name or logo of the brand that consumers wanting to refer to a certain product call it by the name of the brand.</u>

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