CELL is the smallest level.........
Answer:
Goodwill is $ 50,166.00
Explanation:
Goodwill is the excess of purchase price consideration over the fair value of net assets of the business acquired.
Purchase price consideration is the proceeds received by the owners of the business acquired in a business combination arrangement like this.
The net assets is the fair value of assets minus the fair value of the liabilities.
Purchase price consideration is $97,109
Net assets =$65,893+$9,736-$28,686=$ 46,943.00
Goodwill=$97,109-$46,943.00 =$ 50,166.00
Answer:
Political and Legal
Explanation:
Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how <u>political and legal</u> forces affect the marketing environment.
Business organisations operate within a political system and legal framework. Political factors determine economic policies like taxation and regulations. Business decisions are subject to, and are affected by political and legal factors.
Governments formulate a series of legislations to monitor business activities and protect consumer and social interests.
Such laws would either create new opportunities or threats for the businesses in existence.
In the Scenario above Hoffman-LaRoche and BASF AG must have violated regulations that protect consumer interests put in place by the government by wanting consumers to pay too high for such necessities as vitamins and huge fines have been imposed on them.
Monopolistic competition is the economic market model with many sellers selling similar, but not identical, products. The demand curve of monopolistic competition is elastic because although the firms are selling differentiated products, many are still close substitutes, so if one firm raises its price too high, many of its customers will switch to products made by other firms. This elasticity of demand makes it similar to pure competition where elasticity is perfect. Demand is not perfectly elastic because a monopolistic competitor has fewer rivals then would be the case for perfect competition, and because the products are differentiated to some degree, so they are not perfect substitutes.
Monopolistic competition has a downward sloping demand curve. Thus, just as for a pure monopoly, its marginal revenue will always be less than the market price, because it can only increase demand by lowering prices, but by doing so, it must lower the prices of all units of its product. Hence, monopolistically competitive firms maximize profits or minimize losses by producing that quantity where marginal revenue equals marginal cost, both over the short run and the long run.
