Question

The ________ approach to developing a positioning strategy involves positioning apart from competitors through the creation or use of some recognized icon.

Answer 1

Answer:

Cultural symbol

Explanation:

A cultural symbol is a physical demonstration that signifies the ideology of a particular culture or that merely has meaning within a culture. Culture is an aggregation of the beliefs, traditions, language and values of a particular group/set of people.

A symbol has meaning within a culture, because of the shared understanding of what the symbol signifies. Stories, traditions, history, and cultural norms contribute to the meaning of a symbol. Most time at the basic level, symbols are important because they help people craft meaning in their interactions with one another.