Question

In the business gift-giving world, if a company gives a gift to a potential client for the purpose of influencing their behavior in their favor, it is unethical. What are the three criteria and dimensions of evaluating a business gift?

Answer 1

The three criteria and dimensions of evaluating a business gift are as under:

• Content
• Context
• Culture

Explanation:

Content can be stated as the nature of the gift and its price. Utmost care must be taken to decide whether the business gift is appropriate.

It is vital for companies to establish a clear type and value limits on business gifts. However, it is also important to analyze the objectives behind the corporate gits. This is what is termed as context.

Culture is vital to set clear protocols and boundaries so that gifts are rightly seen as gifts, and not as an attempt to bribe or influence.

Answer 2

In the business gift-giving world, if a company gives a gift to a potential client for the purpose of influencing their behavior,for increasing their sale,or for the advertising purpose but it can be considered as  unethical because of the variation in cultural norms

Explanation:

Giving a business gift might be considered as a marketing strategy  of a firm in US but in other countries it might be a bribe to the customers

There are three dimensions of evaluating gifts-3C'S of gift evaluation

• CONTENT:The term Content refers to the nature of the gift itself (a commercial product or a personalized  product, and the cost/price of the product
• CONTEXT :-It  is important to understand the reason behind the gift that is given and how can it be interpreted by the person who receives the gift
• CULTURE: While giving a business gift it is important to understand that the gift is received truly as a gift and not as a measure to influence the behavior. So it is important to understand the cultural factors

For Example:-When Microsoft introduced its Vista operating system it send across its ninety Acer Ferrari laptops loaded with the vista operating system to ninety influential bloggers with the intention of spreading a positive word of mouth about its new operating system but its was interpreted as an attempt to influence the bloggers

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