ANSWER: Your brand statement tells your audience what your business and products can offer, that is different from what other offers. It shows how you're able to be better than your competitors in doing that business.
Because you were able to distinguish your self from others, with your brand statement, it shows how competency you're in leadership. Which has helped to develop your leadership skill.
Your brand statement can also improve your leadership skills, by giving you the opportunity to see areas you have to improve, to be able to beat your competitors.
This is called, "First person narrative".
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The transcendental belief that this excerpt by Ralph Waldo Emerson illustrates is that society and government corrupt the individual.
The voices here refers to the voice of individuality, which we hear in solitude. Hence, as we enter the world the voices blend. Against the individuality, Emerson believes society to be "in a conspiracy." To make this more clear, Emerson makes an analogy with "Joint stock" of a company. He further refers, rather secure "liberty" it's better to eat. In additions refers that names and customs are its friends, not realities and creators.