Southwest Airlines offers a Rapid Rewards program that allows customers to count flights they have taken toward free future flig

Question

3 years ago

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Southwest Airlines offers a Rapid Rewards program that allows customers to count flights they have taken toward free future flig

hts. This is an example of a(n) ________. A) cross-selling program B) value delivery system C) club membership program D) activity-based costing program

Business

1 answer:

Katyanochek1 [597] · Answer 1 · 2022-03-19T02:02:23+03:00

Answer:

C) Club membership program

Explanation:

When Southwest Airlines offers free future flights to their customers, they are using club membership program. These programs are used to make stronger relationships with the customers. These type of programs are initiated from the CRM (Customer Relationship Management) departments of an organization. Companies want their customers to purchase their products and services over and again in the future, therefore, they offer them some incentives and bonuses in order to persuade them for using their products in the future.