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Andrew [12]
3 years ago
14

Determine the market potential for a product that has 20 million prospective buyers who purchase an average of 2 per year and pr

ice averages $50. How many units must a company sell if it desires a 10% share of this market
Business
1 answer:
Gnoma [55]3 years ago
6 0

4,000,000 units should be sold a company

<u>Explanation:</u>

<u>Calculating the sales in units:</u>

It has been given that the toal market demand is $20 million, average quantity purchased by buyer per year is 2 units, price average is $50, and the desired share of the market is 10%.

Q=n * q * p

Where:

Q = Total market demand,

N = number of buyers in the market, q = average quantity purchased by the buyer per year,

P = price of average unit

$\mathrm{Q}=20,000,000$ buyers $* 2$ per unit per buyer $* \$ 50$ per unit

= $2,000,000,000

Market share = $(20,000,000 \text { buyers } * 2 \text { units per buyer }) * 0.1$

= 4,000,000 units

Hence, the company should sell 4 million units to achieve 10 percent market share.

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