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Contact [7]
3 years ago
5

InstaTrack is a newly emerging athletic shoe manufacturing company. After extensive market research, InstaTrack divides its mark

et into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, which of the following most accurately reflects InstaTrack marketing strategy?
a. diversification
b. development
c. positioning
d. segmentation
Business
1 answer:
Vesna [10]3 years ago
3 0

Answer:

d. segmentation

Explanation:

Segmentation is when a firm divides its customers or potential customers into groups based on certain traits.

Types of segmentation includes:

Demographic segmentation

Psychographic segmentation

Behavioral segmentation

Geographic segmentation

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A layer of security that credit card companies are starting to do?
Sindrei [870]

Answer:

2fa (2 factor authorization)

8 0
3 years ago
Albright Company purchased as a long-term investment $500,000 of Benton Corporation 10-year, 9% bonds. Required: Present entries
katen-ka-za [31]

Answer:

March 1, purchased securities from Benton Corporation:

Dr Investment in securities 500,000

    Cr Cash 500,000

May 1, sold half of securities plus accrued interest:

Dr Cash 248,550

Dr Loss on investment in securities 5,000

Dr Brokerage fees 200

    Cr Investment in securities 250,000

    Cr Interest revenue 3,750

Securities were sold at 98 or $250,000 x 98% = $245,000, which means that the company lost $5,000 with that investment.

5 0
3 years ago
As the manager of Margarita Mexican Restaurant, you must deal with a variety of business transactions. Provide an explanation fo
nalin [4]

Answer:

Explanation:

The explanation of the following transactions is given

a. Debit Equipment and credit Cash.  

In this transaction, the equipment is purchased for cash so the equipment account is debited and the cash account is credited.

b. Debit Dividends and credit Cash.  

In this transaction, the dividend is paid for cash so the dividend account is debited and the cash account is credited.

c. Debit Wages Payable and credit Cash.  

In this transaction, the Accrued wages are paid for cash so the wages payable account is debited and cash account is credited.

d. Debit Equipment and credit Common Stock  

In this transaction, the equipment is purchased for exchange of the common stock so the equipment account is debited and common stock is credited.

e. Debit Cash and credit Unearned Revenue  

In this transaction, the cash is received for service rendered in the future so the cash account is debited and Unearned Revenue is credited.

f. Debit Advertising Expense and credit Cash  

In this transaction, the advertising expense is paid for cash so the advertising expense account is debited and cash is credited.

g. Debit Cash and credit Service Revenue.

In this transaction, the cash is received for service performed so the cash account is debited and service Revenue is credited.

5 0
3 years ago
Two 1000 dollar face value bonds are both redeemable at par, with the first having a redemption date 3 years prior to the redemp
finlep [7]

Answer:

$ 915.71  

Explanation:

In order to determine the second bond price we need to determine the number of years to maturity of the first bond using nper formula in excel.

=nper(rate,pmt.-pv,fv)

rate is the semiannual interest rate of 6% (12%*6/12)

pmt is the semiannual interest=$1000*8.3%*6/12=$41.50  

pv is the current price at $813.04

fv is the face value of $1000

=nper(6%,41.50,-813.04,1000)= 16.00  

The years to maturity=16/2=8 years

The years to maturity of second bond=8+3=11 years

price of second bond=-pv(rate,nper,pmt,fv)

rate is 6%

nper is 11 years multiplied by 2= 22

pmt =5.3%*$1000=$53

fv is $1000

=-pv(6%,22,53,1000)=$915.71  

5 0
3 years ago
Read 2 more answers
List four people who are likely to play a role in the induction of a new employee?​
RUDIKE [14]

Answer: The answer is personnel manager,Top level management such as Directors, Marketing manager, Safety officer

Explanation:

Induction is the process of introducing the new employees into the organization. During the induction process the new employees are acquainted with the policies, practices and general objectives of the organization. Induction is done with a view to generate the personal interest of the new employees in the organization and also to create the employees enthusiasm for the job and to ensure the employees loyalty to the organization. It involves the explanation of the issues such as history of the organization, products and services, General policies and practices, benefits such as insurance ,retirement and vacation, safety regulation .The following officers are likely to play a role in the induction of new employee

Personnel manager for personnel matters such as the benefits that will accrue to such employees such as insurance, retirement benefit and vacation benefits

Marketing manager to handle products and services offer to the target market by the organization

Top level management such as directors to handle matters such as Organization history and General policies and practices

Safety officer to handle matter such as the safety precaution to be taken by the new employees while doing their job

7 0
3 years ago
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