Intermediaries play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.
When goods are produced or manufactured by producers, there will be need to make those goods available to final consumers.
The intermediaries- Wholesalers and retailers buys these goods from the producers and make them available to final consumers in small quantities.
By making the goods available to consumers, the intermediaries are playing important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.
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The right answer for the question that is being asked and shown above is that: "at the price consumers are willing to pay." An organization is ready to launch a new product. When working through its pricing strategy, the organization should set the price of the product <span>at the price consumers are willing to pay.</span>
