Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially networked world will lead to connected users having more direct interactions with sellers.
What is Mobile marketing?
- Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media or mobile applications.
- Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.
- In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
- Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
- Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.
- Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous.
- The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.
- Mobile advertising targets audiences not so much by demographics but by behaviours.
To learn more about mobile marketing: brainly.com/question/4232483
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Answer:
Public bank
Explanation:
A public bank is a bank, or a financial institution where a state, municipality would be the owners also it is an entrerprise that are controlled by the government
So as per the given situation the given boston would be acted as an underwriter and engaged in the initial public offering so this represent the public bank
hence, the same would be relevant
Answer:
10% of exam score
Explanation:
Opportunity Cost is the cost of next best alternative, foregone (sacrifised) while making a choice.
Example : If a person has option to have an apple or an orange, & choses to have apple. The opportunity cost of having an apple is the sacrifised orange.
Given : A night before mid time exam, spent while watching movies - later lead to fall in exam grade from 70 % to 60%
The opportunity cost of movies watched, is the sacrifised grade of exam, which would have gotten, if the time would have spent in studying. The corresponding grade lost = 70% grade achievable - 60% grade achieved. Hence, the opportunity cost = 10% of exam score.
Answer:
The answer is given in detailed below along with headings separated for each part of the question
Explanation:
<u>External Competitiveness and Internal Alignment</u>
The comparisons with competitors with regard to the income received, some of which offer even high salaries in order to get the best individuals to work for them refer to as external competitiveness. While in the case of Internal alignment the comparison is done on the individuals job or skill level with each others and with the organisations objectives.
<u>Importance of External Competitiveness</u>
This is important depending on the goal of the organisations such that they provide attractive pay packages to retain their employees while ensuring that the labour cost is controlled so that it's products/services prices remain competitive in the market.
<u>Factors shaping the organisations external competitiveness</u>
The factors affecting the external competitiveness are as given below:
(1) Customs specific to both the organisations and its employees.
(2) Labour Market Competition
(3) The Competition in the market of product/service
These factors combined affect the level of pay an employee receives within an organisation.
Answer:
$(94,179)
Explanation:
Particulars Year 0 Year 1 Year 2
Cash flows ($1,500,000) A$1,000,000 A$2,000,000
DCF 14% 1 0.8772 0.7695
Present Values 1500,000 A$877,200 A$ 1,538,935
Conversion 1 0.55 0.60
P V in US$ (1,500,000) 482,460 923,361
Therefore Net Present Value = 482,460 +923,361 - 1,500,000 = $(94,179)
