Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months of purchase, the phone start

Question

3 years ago

15

Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months of purchase, the phone start

ed malfunctioning. Ruth was so upset that she posted a scathing review on a popular complaint website. Soon, other consumers also started sharing their poor experiences with the same brand. The news went viral on social media.
The given scenario is an example of _____.

A) consumer inertia
B) consumer cognitive dissonance
C) retaliatory revenge
D) negative public publicity

Business

1 answer:

Brut [27] · Answer 1 · 2022-07-03T20:09:12+03:00

Brut [27]3 years ago

6 0

I believe the answer is B) hope this helps have a good day!