Answer:
As such, this market segment could be described as being <em><u>brand loyal</u></em> and <u><em>price inelastic.</em></u>
Explanation:
Loyalty to a brand, whatever it may be, tends to trap consumers/users and prevent them from seeing defects or switching to another brand simply because they don't know if it will be a good idea. It is the custom to use that brand or product and feel afraid to change, even if it is expensive to be with that brand.
Way that opened the door to Expressionism
