What business are you in? The question sounds easy enough. ...
How will the business make money? ...
What does your business need to get off the ground? ...
What is the operating budget? ...
Who are your customers? ...
How will you reach your customers? ...
What sets you apart from the competition? ...
What are your strengths and weaknesses?
What business are we in? ...
What is the vision and mission of the company? ...
Who is our customer? ...
What does our customer value? ...
What is our target market? ...
What products and services do we provide? ...
What is our sales and marketing strategy?