Question

10 marks

Answer 1

As shown in the question above, we are bombarded with advertisements when we watch TV, the problem with all of this is that the advertisements are of the most varied we have, which can leave us tired and sadly confused, as a result, we usually do not pay attention to these advertisements and probably we will not look for the advertised products. However, advertisers continue to look for TV stations to advertise their products, the reasons for this are probably:

1. TV is still a strong communication vehicle.
2. TV is a device present in almost all houses, which facilitates the visualization of the advertisement.
3. TV is unable to filter the interests of its owner to display only advertisements that may interest him.
4. Broadcasters profit a lot from different ads.

As already shown above, this confusion of ads can be harmful to the advertiser, to reduce this problem, the advertiser can choose to:

1. Invest more in online ads, than in ads on TV stations.
2. Make ads with a cleaner look, but with attractive factors.
3. Charge broadcasters to have their ad displayed with related ads.
4. Hire a strong team that has the ability to make your ad stand out.